What is Zirconia? 

Zirconia is a high quality, durable, hard, and optically clear synthetic crystalline substance. It is a man-made material and usually colorless, but can be produced in a variety of different colors. Because of its great similarities to diamonds, zirconia is often used as an affordable diamond substitute. The created stone was first produced in a laboratory in the 1970s, initially to be used in laser technology. After it turned out to be useless for this purpose scientists discovered its great potential for the jewellery industry.

What is Swarovski Zirconia?

Although Swarovski is renowned for precision-cut crystal, the company has been cutting genuine gemstones and created stones for many decades. In 1976, Swarovski started to cut zirconia, being the first company on the market to offer a machine-cut exponent of this synthetic stone. Ever since, Swarovski Zirconia has been known as the most precisely cut zirconia on the market. Available in a wide variety of exquisite sizes, and colors.

What makes Swarovski Zirconia so special?

Across the globe, the name Swarovski is synonymous with the art of precision cutting. All stones from Swarovski are masterfully crafted to reveal their true inner brilliance. The company is also famous for constant innovation and these two principles come together in its revolutionary cut for zirconia: the Pure Brilliance cut. For the first time in history, Swarovski managed to cut a zirconia that was as brilliant as a diamond. By strictly adhering to the exacting standards for grading diamond cut quality from the Gemological Institute of America (GIA), the world’s foremost authority on diamonds, the company was able to develop a cut that equals the Tolkowsky diamond – the most brilliant diamond cut in the world. This makes the Pure Brilliance Swarovski Zirconia the most diamond-like Zirconia that is available on the market today. It is exclusively cut by Swarovski in Austria, complying with the country’s high social and environmental manufacturing standards.

How does Swarovski Zirconia compare to diamonds?

Pure Brilliance Swarovski Zirconia is the most diamond like Zirconia on the market – an excellent diamond imitation for use in jewellery. The two materials share a great number of similarities and are very difficult to distinguish from one another. The very high refractive index and perfect cut of Swarovski Zirconia imitate the brilliance and fire of the purest diamonds. However, diamonds are naturally occurring gemstones, whereas Swarovski Zirconia is a laboratory-created material. Diamonds are the hardest minerals that exist with a hardness of 10 on the Mohs scale. Swarovski Zirconia is still very hard, reaching a rating of 8.5. In jewellery, Swarovski Zirconia is used in rings, necklaces, pendants, earrings, and bracelets and is often set in precious metals, just like natural diamonds. Swarovski Zirconia is also used in other industries, including eyewear, consumer electronics and writing instruments.

How does Swarovski Zirconia compare to Swarovski Crystal?

Swarovski Zirconia and Swarovski Crystal are both beautiful materials that keep inspiring jewellery makers to create amazing designs. However, as there are various differences between the two, they are used for different purposes and cater to different needs of the design industries. On the one hand, Swarovski Zirconia is very hard, heat resistant, and refracts light just like a diamond. These characteristics make it the best diamond imitation.  Swarovski Crystal, on the other hand, is cheaper, softer and less refractive making It is a very popular material for costume jewelry.

What is a Pure Brilliance Cut?

For the first time in history, Swarovski has applied ideal diamond-cut standards to zirconia. Swarovski’s Pure Brilliance Cut makes Swarovski Zirconia the finest diamond simulant on the market. The Pure Brilliance Cut offers the same brightness as a Tolkowsky ideal cut, recognized as the world’s most perfect diamond cut. Every Swarovski Zirconia is marked with a microscopic ‘SWAROVSKI ZIRCONIA’ laser engraving to ensure Swarovski authenticity. The laser engraving is invisible to the naked eye and does not impair the brilliance of the stone.

How do I care for my products?

• Avoid wearing jewellery whilst doing housework, gardening and any other kind of rough work.
• Don’t let your jewellery come in contact with chlorine or bleach.
• Store your jewellery in an air tight ziploc bags wrapped in tissue, this will prevent any tarnish building up.

How do I clean my products?

Tips for cleaning your Isabella Silver Jewellery:

Jewellery cleaner: Read the label clearly and follow instructions.

Detergent bath: Prepare a small bowl of warm water and a mild household liquid detergent that doesn’t contain bleach. Brush the jewellery with a soft brush until you have created a lather around it. Rinse jewellery with warm water and pat dry with a lint-free cloth.

Ultrasonic cleaning machine: There are many types of these small machines available. They will clean any piece of jewellery that can be soaked in a liquid within a matter of minutes. When the machine is turned on, a high-frequency turbulence is created.